• Annie Webb

Traditional mood board or 3D visuals?

Updated: Oct 14


I thought I would display some of my mood boards compared to the actual digital images to show the difference. On the left is a mood board of a Scandi/Industrial mix and on the right is a digital visualisation of the project in the actual space.


My clients generally don't ask for mood boards, as digital images represent an actual space with accurate dimensions, complete with colour, furniture and decor. So what is the purpose of a mood board? It does exactly what it says on the tin, a collection of items creatively curated. This is the wikipedia interpretation:



"A mood board is a type of visual presentation or a collage consisting of images, text, and samples of objects in a composition. It can be based upon a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic".






This is an update of a 2005 Bristol house, with the actual space on the left and a mood board on the client request (on the right). If done well a good mood board conveys the essence of a new design for colour, style, and decor. It may also include a few items of furniture.


The majority of us find it difficult to visualise interior space


Especially the areas that have been left out of a moodboard or a cross section of a design. Have you ever tried to copy a vignette or a small cross section of an interior design scheme on a website or in a magazine? The focus is on a few carefully chosen items leaving us to wonder how to create the rest of the room. Will it work with existing furniture or do we have to change everything to achieve this whole new look?.




Mood boards in the interior design process

Generally the process involves discussing ideas and sharing relevant images with a designer until you reach a consensus of agreement. The moodboard gives you a general idea of the decor and individual pieces, but it may need a bit of imagination to fill in the gaps for an overall scheme




Visualisation helps see a complete scheme

These images are different views of a Loft project. You can see the interior from many different views. You can see your decor or interior makeover from every angle before making a start.  That's what I do.  I design your exact space straight to your inbox, no guesswork or imagination needed!


Detailed visualisations are so easy to use as a DIY template or guide to implementing the final scheme. You receive all the details of decor, furniture, accessories, easy to shop or DIY!


Contact me for a chat now! www.anniewebbinteriors.com/get-in-touch